How does Take Friday Off reduce a 24-month product timeline to six?

Compliance is integrated from day one, formulation, regulatory and sourcing phases run in parallel rather than in sequence, and tier-one manufacturing partners are already in place. The proprietary partner system replaces up to six internal hires or fragmented vendors with one task force team.

Who is Take Friday Off for?

Established wellness brands, typically $20M+ in revenue with double-digit ambition, led by a product or innovation leader whose NPD team is at capacity, or a commercial leader experiencing internal drag on the pipeline.

What product formats do you develop?

Listed medicines (TGA AUST L), practitioner-only formulas, functional foods and beverages, gummies and new delivery formats, and cosmetics and topicals.

Do you work with early-stage or pre-revenue brands?

Not as clients today. Earlier-stage founders are invited into the Take Friday Off community for monthly open calls and formulation and regulatory notes, with first access when the pipeline is ready for the system.

How does pricing work?

Open book. You see the cost drivers and profit levers, lead times are given up front and real dates you can plan around. The fractional model is compared transparently against the cost of internal hires.

Sydney and Byron Bay, Australia, working with brands across Australia and the Asia-Pacific region.

(01)Partner

We partner with brands ready to move.

Both clients are already (or soon-to-be) generating $20M+ in revenue with double-digit ambition. Four questions tell us whether a call is the right next step, or whether you’d get more from our monthly community sessions first.

Readiness check1 / 4

Which best describes you?

Primary clients

01 — Product & innovation leaderHead of product inside a growing wellness brand whose internal NPD team is at capacity, or struggling to innovate.
02 — Commercial leaderA founder or CEO experiencing internal drag: a product idea, investor pressure to move, and a pipeline that isn’t moving fast enough.

Signals we look for

Your internal NPD team is at capacity or struggles to innovate
Your regulatory pathway is unclear
You’ve wasted time and budget with freelance formulation labs or disconnected consultants
You have a product idea with investor pressure to move

Prefer to skip the questions? Email hello@takefridayoff.com.

(02)

What a call covers

Thirty minutes on your pipeline. No deck.

Your pipeline

What is in development, what is stuck, and what the market is asking for next.

Regulatory pathway

Listed, registered, food or cosmetic: which pathway, which claims, which risks.

The six-month plan

Phases, partners and real lead times you can plan around.

Investment

Open-book cost drivers and how the fractional model compares to internal hires.

Gabriel Perera, Dane Renshaw

A no-obligation first call, with both founders30 min · video or Sydney

(03)

Questions

Questions we get asked before a call.

How does Take Friday Off reduce a 24-month product timeline to six?: Compliance is integrated from day one, formulation, regulatory and sourcing phases run in parallel rather than in sequence, and tier-one manufacturing partners are already in place. The proprietary partner system replaces up to six internal hires or fragmented vendors with one task force team.
Who is Take Friday Off for?: Established wellness brands, typically $20M+ in revenue with double-digit ambition, led by a product or innovation leader whose NPD team is at capacity, or a commercial leader experiencing internal drag on the pipeline.
What product formats do you develop?: Listed medicines (TGA AUST L), practitioner-only formulas, functional foods and beverages, gummies and new delivery formats, and cosmetics and topicals.
Do you work with early-stage or pre-revenue brands?: Not as clients today. Earlier-stage founders are invited into the Take Friday Off community for monthly open calls and formulation and regulatory notes, with first access when the pipeline is ready for the system.
How does pricing work?: Open book. You see the cost drivers and profit levers, lead times are given up front and real dates you can plan around. The fractional model is compared transparently against the cost of internal hires.
Where are you based?: Sydney and Byron Bay, Australia, working with brands across Australia and the Asia-Pacific region.