Take Friday Off
People

Based in
Sydney, Australia

Building
Wellness products

Combined
70+ years

The task force behind some of the country’s most trusted wellness brands.

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The team

Like you, we’re believers in the power of great natural products to improve people’s lives.

Take Friday Off compresses timelines, de-risks compliance and delivers innovative, high-performance wellness products through one seamless, intelligent system. We’re the product development and innovation engine behind some of the country’s most trusted wellness brands.

Gabriel Perera

Strategic & Commercial Lead

Gabriel is the strategic brain and commercial anchor. He holds the big-picture vision, connects market realities with product planning and ensures every decision ladders up to commercial success, clinical standards and regulatory requirements.

Gabriel is a commercial strategist and product development leader with two decades of experience building some of the country’s most trusted natural health brands. He has held senior executive roles at Blackmores and TSI International, leading multimillion-dollar launches, product pipelines and market expansions across Asia.

At Blackmores, he spearheaded the Group’s largest acquisition (BioCeuticals), built a 200-product development pipeline across 11 markets and established a successful joint venture with Kalbe Farma in Indonesia. At TSI, he led strategy across global raw materials, cGMP manufacturing and innovative turnkey models for contract supply.

Gabriel brings a rare blend of clinical respect, regulatory depth and commercial clarity. The kind that moves products from idea to shelf at speed. He co-founded Take Friday Off to help wellness brands scale faster without compromising quality, compliance or customer trust.

He holds qualifications in Business, Law, Marketing and Ayurveda, and is a graduate of the Australian Institute of Company Directors.

Dane Renshaw

Regulatory & Technical Lead

Dane is the formulation and compliance force. He owns the scientific and regulatory heart of the business, guiding every product through formulation, specification, TGA navigation and technical delivery.

Dane is a product development and regulatory affairs specialist with deep expertise across therapeutic goods, functional foods and cosmetics. With a background in naturopathy and plant science research, he brings a rare combination of scientific rigour, regulatory clarity and formulation creativity to every product he helps build.

Dane has led product and regulatory teams for some of Australia’s leading practitioner-only brands, guiding hundreds of formulations from concept to compliant launch. A former research scientist, his early work explored the therapeutic potential of Australian native botanicals, culminating in published academic research.

At Take Friday Off, Dane drives the technical systems that compress timelines, reduce compliance risk and ensure product integrity from the inside out. Fast-moving, clinically precise and deeply committed to quality.

Take Friday Off exists to help great brands innovate faster, and better, without cutting corners. We take what is typically a fragmented, slow and complex internal product development process and replace it with one seamless, intelligent and proven system.

We live for this stuff.

Studio life — Byron Bay and Sydney33.8688° S, 151.2093° E

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What we value

This is way more than a job for us.

This is important work

For you and for us. We treat everyone as an equal and we do as we say. Your time is precious, so we respect every second. We only partner brands that want to make products that actually work and improve the health of their customers.

We live for this stuff

Let’s get the results you want, but let’s enjoy the conversations, the process and have a few laughs along the way. Great things don’t come from a place of stress.

No less than excellence

We work hard, smart and fast to help you achieve your objectives. We want you to grow, be successful and do great things in the world. Working together, we are a force for great.

We have your back

We treat our partner brands like family. If you need us, we’ll take the call. We want you and your team to learn from our processes so over time you can embed the Take Friday Off expertise inside your business.

Open book, real dates

The days of “black box” pricing and “go get two quotes” are over. We work from an open book so you know the cost drivers and profit levers. No artificial timelines: lead times up front that you can bank on.

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Around the studio

Shoot outtakes and places. Every tile is a slot — swap in product shots, lab days and launches as they happen.

Mission

To simplify and accelerate compliant product innovation for the world’s best wellness brands.

Vision

To become the behind-the-scenes engine powering the next generation of natural health product leaders.

We’re not a consultancy. We’re the task force team that gets your product from concept to compliant and shelf-ready in less time and with less internal friction.

Work with us